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"Cook is a brilliant salesman, a rare leader and a proven business builder."

Stephen R. Covey

In The News!

Engaging Prospects, Growing Clients: A Time for Real Strategy
Manage Smarter
March 13, 2009
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Radio Interview with Tony Darrick Baker - Part 1
In this interview with Tony Darrick Baker on Results Radio Show, Mark Cook discusses the 8 advanced strategies of extraordinary sales professionals. In Cook's words, "Sales Blazers" is about "business leadership rather than sales tactics.".
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Radio Interview with Tony Darrick Baker - Part 2
In part 2 of this interview, Mark Cook discusses the following strategies:
  • Spark a Performance Pursuit
  • Offer RSVP feedback to achieve better results
  • Get the express pass to accelerate relationships and beat the competition
  • Coach like a professional to strengthen your advisory role
Some of Cook's advice includes what managers should do to improve employee performance and how to avoid the common mistake that companies make regarding rewarding staff and clients.

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