Mark Cook Contact
Book     Author     Testimonials     Speaking     In The News     Resources     Contact        




"A definitive directory of proven methods"

Terry Markwart
Canon U.S.A., Inc.

Get Strategy Resources

  1. Start with a Clean Bill of Health:
  2. Do a quick checkup and eliminate threats to selling.
    tools

  3. Spark a Performance Pursuit:
  4. Tap each person’s most compelling aspirations.
    tools

  5. Get the Fast Pass:
  6. Prepare early and build relationships to beat the competition.
    tools

  7. Play Your Depth Chart:
  8. Flex the team to pursue revenue opportunities with the right talent.
    tools

  9. Activate Expectations:
  10. Set expectations in a way that ensures that they contribute to sales.
    tools

  11. Coach Like a Professional:
  12. Be a respected coach who demonstrates actions in the right settings.
    tools

  13. RSVP Feedback:
  14. Give instructive feedback, then require follow-up.
    tools

  15. Heighten Reward Potency:
  16. Reward successes in powerful, personal ways.
    tools


Contact