What Are People Saying?

"Before recommending a book, I consider four things: the author, the underlying principles, the practicality, and the vision that the book creates for the reader. Sales Blazers didn't just pass my four tests, it excels in each of these areas. This book is destined to become a classic and those that adopt it first will grow as people and grow as organizations tremendously... Enjoy. Sales Blazers is one of the most important books you will ever read."
Stephen R. Covey
Author of The Seven Habits of Highly Effective People and the Covey Leadership Series

"Selling through distributors means motivating people that don't formally work for you, so better management isn't an option for growth—leadership is the key. Likewise, we've already immersed our people on how best to sell, so the only real way to make a difference in growth in this age of selling is by leading people. Sales Blazers presents highly accessible and useable ideas for stimulating higher levels of sales production, which are implemented by the best of the best—top performing salespeople who understand they must lead human minds and hearts, not spreadsheets and mechanics."
Steven J. Lund
Vice Chairman of the Board of Directors, Nu Skin Enterprises

"Sales Blazers is an excellent guide that brings proven concepts to office floor practice. It elevates your mind, tests your understanding and directs your energy to reach your full potential as an individual salesperson or as a corporate sales force."
Roger McQueen
Managing Partner, Northwestern Mutual Financial Network

"Sales Blazers sparks increased revenue performance for corporate sales teams with a clear and dynamic plan for success."
Michael Greenbaum
CEO, CyraCom

"I have read a lot of sales books in my career and many of them fail to deliver. Sales Blazers concepts are real world-advanced strategies that anyone leading in the trenches needs to know."
Glenn Seninger
Regional Vice President, Oracle Corporation

"The proposition for our network-based contact center solution requires our salespeople to lead cross-functional, client teams and our own multi-discipline experts. The selling challenge for our on-demand offering is to paint a fairly simple vision but a new vision for many different people in the process. We brought the Sales Blazer method into our sales force and the strategies made an immediate impact. The strategies clarified several key strides in the minds of our reps and leaders and changed the way we sell forever."
Kevin Childs
President of Global Allianes, UCN & co-author of Interpreting the Voice of the Customer

"The techniques and methods illustrated in this book help provide sales leaders with clear and concise guidance to achieve high performance growth in any industry. Mark has taken the guesswork out of driving home sales and compiled a definitive directory of proven methods which is sure to benefit any workforce."
Terry Markwart
Director, Special Accounts Sales, Canon U.S.A., Inc.

"From the moment I began reading Sales Blazers, I recognized this book was the perfect framework for influencing professional clients with integrity and helping distributors increase their sales. As I read this book, I grew anxious to get it in the hands of my independent salespeople and teams to ramp revenue. This is a critical model for building relationships with new prospects and strengthening relationships throughout the distribution channel. The ending is as compelling as the beginning and the practical nature of the strategies throughout the book is vividly real."
Joe Coen
Vice President of Sales, Biomet Orthopedics

"I recommend Sales Blazers to every business leader, not just sales professionals. This book is essential reading for HR and other executives creating a high-performance culture with revenue-minded employees. The principles offered in Sales Blazers will benefit any leader who is interested in advancing their personal growth, key metrics, and career advancement."
Bryan Wilde
Vice President of Human Resources, FranklinCovey

"In over thirty years of sales leadership, this is the most helpful book I've read on the science of selling and leading a winning sales team. Great sales professionals who produce superior results have some key characteristics in common. These are chronicled in Sales Blazers, which goes to the heart of what successful growth leaders do to create high performance. Sales Blazers explains how influence is gained and goes on to provide a proven structure for achieving and sustaining sales excellence. The case studies are as real as they are relevant. This is a must-read for any sales professional who wants to achieve break-through results."
Tim Treu
Executive Vice President of Sales, O.C. Tanner Company

"Building on the widely acknowledged principle that 'leadership makes the difference', Mark Cook has done an outstanding job of identifying a set of practical strategies for accelerating revenue growth that can take sales professionals to the 'next level'. Founded on practice, the patterns of leadership Cook outlines can and will make a significant difference to any firm that values dramatic revenue gains year after year."
Steve C. Wheelwright
PhD, Edsel Bryant Ford Professor of Business Administration, Emeritus at Harvard Business School

"Sales Blazers is a journey through how extraordinary performers lead clients, colleagues and teams. Anyone engaged in creating business should read this book. The leadership strategies are derived from the world of sales but are critical for every leader on a quest to move their respective needles. Cook's final chapter strikes at the heart of accelerating performance-effective recognition-and he illuminates a fresh recognition strategy that is perfect for sales and other performance groups."
Adrian Gostick & Chester Elton
Authors of the Carrot Principle and the Carrot business series

"Perceptive and practical advice delivered in a logical and concise manner. Sales Blazers communicates rich content on how to win crucial, complex battles by executing straightforward tactics."
Clark A. Campbell
Author of The One-Page Project Manager